PRINGLES - GRAND SLAM CAMPAIGN (KOREA) (WATCHER)
"Eyes on the game—until Mr. Pringles winks. One look, one crunch, and focus is gone. So Good, It’s Hard To Focus."
It’s game day and the tension is high. A sports fan is glued to the screen, fully immersed in every play—until something unexpected pulls focus. Sitting on the dining table is a Pringles can, impossible to ignore. As the viewer glances over, the iconic Mr. Pringles mascot comes to life with a cheeky wink. In that split second, attention shifts from the action-packed game to an irresistible snack craving. Just as quickly, the can is snatched away, leaving nothing but surprise and the unmistakable message: “So Good, It’s Hard To Focus.”
This funny snack ad nails the moment every sports fan knows—when your favorite chips become the MVP. A bold move in the latest Pringles campaign, perfectly blending humor, hunger, and distraction in one unforgettable sports commercial.
Client: Pringles Global
Talent: Gangryun B
[Agency Team]
Agency: Ogilvy Singapore
[Production Team]
Production House: Tristeps Studios
Executive Producer: Henry Chua
Director: Aloysius Ong
Assistant Director: Henry Chua
Photographer: James Lum
Producer: Siti Aisyah
Director of Photography: Donovan Wan
1st Cam Assist: Syakir Bahrin
2nd Cam Assist: Hao Zhe
Gaffer: James Lum
Grip: Jun Yuan, Wesley Neil Dragon
PA: Larine
DIT: Kor Yee Wan
Art Director / Food Stylist: Melanie Leong
Art Assist: Amandy Tan
Food Assist: Raizan Ong
HMUA: Hana Leong
Wardrobe: Amandy Tan
[Post-production Team]
Editor: Kor Yee Wan & Terence Sia
Colour Grading: Terence Sia