PRINGLES - GRAND SLAM CAMPAIGN (KOREA) (WATCHER)

"Eyes on the game—until Mr. Pringles winks. One look, one crunch, and focus is gone. So Good, It’s Hard To Focus."

It’s game day and the tension is high. A sports fan is glued to the screen, fully immersed in every play—until something unexpected pulls focus. Sitting on the dining table is a Pringles can, impossible to ignore. As the viewer glances over, the iconic Mr. Pringles mascot comes to life with a cheeky wink. In that split second, attention shifts from the action-packed game to an irresistible snack craving. Just as quickly, the can is snatched away, leaving nothing but surprise and the unmistakable message: “So Good, It’s Hard To Focus.”

This funny snack ad nails the moment every sports fan knows—when your favorite chips become the MVP. A bold move in the latest Pringles campaign, perfectly blending humor, hunger, and distraction in one unforgettable sports commercial.

 

Client: Pringles Global

Talent: Gangryun B

[Agency Team]

Agency: Ogilvy Singapore

[Production Team]

Production House: Tristeps Studios

Executive Producer: Henry Chua

Director: Aloysius Ong

Assistant Director: Henry Chua

Photographer: James Lum

Producer: Siti Aisyah

Director of Photography: Donovan Wan

1st Cam Assist: Syakir Bahrin

2nd Cam Assist: Hao Zhe

Gaffer: James Lum

Grip: Jun Yuan, Wesley Neil Dragon

PA: Larine

DIT: Kor Yee Wan

Art Director / Food Stylist: Melanie Leong

Art Assist: Amandy Tan

Food Assist: Raizan Ong

HMUA: Hana Leong

Wardrobe: Amandy Tan

[Post-production Team]

Editor: Kor Yee Wan & Terence Sia

Colour Grading: Terence Sia

 

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Pringles - Grand Slam Campaign (Korea) (Sports Player)