PRINGLES - GRAND SLAM CAMPAIGN (KOREA)
“So Good, It’s Hard To Focus” – In this playful Pringles campaign, even a focused sports player on TV is irresistibly distracted by the crunch of Pringles Original, breaking the fourth wall and showing that no one can resist the iconic snack.
Game on… until crunch. A pro athlete breaks the fourth wall mid-play, distracted by someone snacking on Pringles Original. One bite is all it takes. “So Good, It’s Hard To Focus.” Even on TV. Even in Korea.
Client: Pringles Global
Talent: Sean Chee and Gangryun B
[Agency Team]
Agency: Ogilvy Singapore
[Production Team]
Production House: Tristeps Studios
Executive Producer: Henry Chua
Director: Aloysius Ong
Assistant Director: Henry Chua
Photographer: James Lum
Producer: Siti Aisyah
Director of Photography: Donovan Wan
1st Cam Assist: Syakir Bahrin
2nd Cam Assist: Hao Zhe
Gaffer: James Lum
Grip: Jun Yuan, Wesley Neil Dragon
PA: Larine
DIT: Kor Yee Wan
Art Director / Food Stylist: Melanie Leong
Art Assist: Amandy Tan
Food Assist: Raizan Ong
HMUA: Hana Leong
Wardrobe: Amandy Tan
[Post-production Team]
Editor: Kor Yee Wan & Terence Sia
Colour Grading: Terence Sia
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