STYLE OVER SUBSTANCE
THE ART DIRECTION
The series explores the story and beauty of a food stylist and his/her tools used in a commercial shoot as it can often go unnoticed.
As a food photographer, what may look pleasing may not necessarily taste the same. Routinely, the photographer faces a dilemma in showing how food realistically appears as it is served as opposed to pandering to the unrealistic standards of advertising.
Thus, Style over Substance seeks to satirize and juxtapose everyday food items against its 'visually superior' commercial counterpart if they were overdone to the point of being comically inedible.