Shake Shack ShackMeister LTO
A tantalising collaboration between Shake Shack Singapore and Tristeps Studios
Shake Shack ShackMeister LTO – Video Commercial by Tristeps Studios
Introducing the ShackMeister Limited-Time Offer (LTO) – This 30-second cinematic commercial showcases the ShackMeister Burger, Fries, Hotdog, and Ale, infused with crispy ale-marinated shallots for a burst of flavour. Shot on location at the Orchard Shake Shack outlet, the campaign captures indulgence, craftsmanship, and shared joy in a visually rich, emotionally resonant format.
Campaign Highlights:
🍺 Golden Crispy Shallots: Captured in slow-motion at 240 FPS for mouthwatering impact.
🎥 Immersive Visuals: Macro food shots, wide-angle POVs, and fisheye storytelling bring the ShackMeister journey to life.
🌆 Night Shoot at Orchard: Designed to evoke a cosy, artisanal atmosphere with natural, soft lighting.
👫 Authentic Casting: Featuring real-life chemistry between Nicholas and Avril, sharing genuine moments of laughter and indulgence.
Client: Shack Shack Singapore
Director / Editor – Henry Chua
Executive Producer – Henry Chua
Director of Photography (DOP) – Thomas Goh
Gaffer – Donovan Wan
Grip / Camera Assistant – Jia Ling
Grip – McDouglas
Make-up Artist – SU-A
Wardrobe Artist – Amandy Tan
Art Director – Melanie Leong
Assistant Producer – Amandy Tan
Production Assistant – Teo Wan Yee
Food Stylist – Melanie Leong