[Product Photography & Video] Shooting a mooncake set worth $888 with a piece of real gold bar!
The mooncake season is round the corner and we’re back with our favourite durian dessert brand, Golden Moments! To all durian fans, what’s the best mooncake flavour you can ever ask for? Durian snow skin mooncakes crafted with generous fillings of 100% pure Mao Shan Wang durian puree of course!
Our team was in charge of Golden Moments’ Mid-Autumn Festival Visual Collaterals this year.
We too, are big fans of the king of fruits and we were thrilled to embark on this project, to bring out the best of the brand by catering visual solutions as a Production Studio.
We coupled the Mid-Autumn festival theme and were in line with the campaign’s objective with the notion of purchasing mooncakes to self indulge and the gifting of mooncakes to express the purpose and joy of celebrating this festival with loved ones through photography and videography.
Our creative team and photographers came up with 3 different photography concepts to line up with 3 products.
A clean and elegant concept with the use of spray painted in gold lily pads. We simulated the lily pads floating on water effect as we wanted to achieve real water reflections of the mooncakes. Our photographer had to create a makeshift water puddle in our studio!
Golden silk cloth was our main prop for this concept. The colour is not only associated with the brand’s image, it also symbolises luxury and wealth. Evoking the audiences with a sense of sophistication and elegance from looking at the visuals.
Have you ever wondered how we managed to capture the mooncake effortlessly on top of the draping cloth? Let’s take a look at some BTS photographs and you will know!
There were creases forming patchily on the golden cloth and it took the team several tries just to achieve the most excellent look as shooting fabric is always a challenge! The mooncake was then shot separately and then composed together in post-production stage.
The most exquisite mooncake set with golden a set of golden fork and knife, black serving plate, and last but not least, a piece of 99.9 Pure Gold Bar designed and made by SK Jewelry!
As there were several items in this mooncake set, a flat-lay concept enables our Photographer to capture and showcase all aspects of this impeccable set.
On top of product shoots for Golden Moments, our Videographer also produced a product video. This video was shot in precision to capture dramatic slow-motion presentations of the products in high quality image performance by our camera systems. In this video, you can expect explosion shots, flow of gold liquid dripping to exemplify luxury, slow-motion scenes and macro shots of key products to showcase delicate details.
Set building for Video Production
Lots of gold paint, gold glitter were used to create the magical touches you see in the video today!
And that’s the art behind Food Styling and Production.
Here's the Final Production:
We’re glad to walk you through our production process at Tristeps Studios. Checkout our previous project with Golden Moments earlier this year!
At Tristeps Studios, we weave stories for your brand through powerful visuals and we specialise in Food Photography and Slow-motion Videography. Feel free to contact us if you’re looking to create some stunning visuals today! If you're a foodie, do take a look visit our page for some food porn!
If you’re a durian lover, you know what to get to satisfy and indulge your Durian cravings this Mid Autumn Festival! Stay tuned for more exciting visuals!