Lee Min Ho Approves This
Cheong Kwan Jang. Familiar? Perhaps not.
Lee Min Ho? Probably more familiar.
Korean actor Lee Min Ho trusts Cheong Kwan Jang's Korean Red Ginseng to help him tackle stress. PHOTO: CHEONG KWAN JANG
Korean Red Ginseng? Yes! We’ve all heard of that.
This time, Tristeps Studios have worked with Cheong Kwan Jang, the leading Korean Ginseng House founded in 1899. With such rich history, they’ve gained the loyalty the older generation, but they’ve also got to be more relevant to the current audiences. This is why we’ve come up with some engaging visuals for their younger customers!
Extract Everytime
May the force be with you! Since the product gives consumers a boost in energy, we’ve incorporated Darth Vader to match the visuals to the tagline.
The toy looks so polished in the final image: but in real life, it didn’t look that spectacular. The magic of good lighting and nifty post-production skills!
Check out the set! With the customisable light rods, it was such a fun photoshoot.
2. KRG Extract for students
In light of the exam period in May, we’ve prepared images to inspire any hard working students and learners. Learning is forever, and so is the beauty of this image. The sunlight that streamed in naturally from our 5m windows have definitely helped us craft this composition!
3. Korean Red Ginseng Extract - Hari Raya
Although Red Ginseng is known predominantly to be drunk by Koreans and the Chinese, the brand is more inclusive than that: health has no boundaries in religion or race!
Do you see how the blocks are shaped and placed such that they resemble a ketupat, a symbol many of us link to Hari Raya? This creates an easy reference point for viewers to see that these products are catered for that occasion.
4. Korean Red Ginseng Honey Paste
To highlight the easy-to-reach aspect of the honey paste sachets, we arranged the conveniently-sized packets to be peeking out of a work bag. This signifies that they’re easy to carry around and consume!
5. Korean Red Ginseng Extract
Can you see what the small letters are? Although our eyes won’t be able to process the information because the words are too small, this image highlights the ability of their extracts in aiding with vision. Everyone needs to take care of their eyes; especially for those who have to stare at their screens for long hours, which is why we have the laptop screen opened for that.
Work with us today!
Product photography is all about capturing the essence of each product and then translating them into visuals using metaphors. We believe that we’ve managed to achieve that, all along while having fun in our new studio!
At Tristeps Studios, we weave stories for your brand through powerful visuals and we specialise in Food Photography and Slow-motion Videography.
Feel free to contact us if you’re looking to create some stunning visuals today, and head down to our Instagram for more merry images like these.
