Auntie Anne's Pretzels are handmade from scratch, hand-rolled and freshly baked daily. Their baked pretzels are a favourite treat for many and has been delighting Singaporeans since 1996. Today they have six kiosks islandwide serving up popular flavours from Cinnamon sugar to unique Singapore flavours such as Matcha Green Tea, Zesty Roselle & Sesame Seed
THE ART DIRECTION
This set of visuals was meant to promote Auntie Anne's campaign offering islandwide delivery for their Heart 2 Heart Gift Pack Campaign. It is inspired by the dominant brand colours as well as the marketing direction of pulling apart and sharing the pretzel.